Shopping and experience spaces are steps that help brands make an impression on customers – Photo: Samsung
Bringing products closer to customers
In an era where technology permeates every corner of life, the experience is not just about shopping but also about a journey of discovery.
The young generation of users (represented by Millennials and Gen Z) born in the digital age, besides the goal of pursuing a “full” material life, they also seek to assert their own color. to become unique “seen” individuals.
Therefore, they remember a brand not only by its name and position in the market but also by the experiences the brand brings.
Many famous brands have begun to find ways to make a clear mark in the hearts of customers.
Here, the brand is not only “seen” but also “felt”.
Samsungis one of the world’s leading technology brands, always a pioneer in creating new and unique experiences for customers.
The company began its journey to bring premium experiences to customers in Vietnam with Samsung68.
Samsung68 is a place where customers can shop for technology products and at the same time explore the world of top technology with modern design and diverse experiential activities, from mobile phones, tablets to other products. other smart home appliances.
Samsung pioneers in creating experiences that suit the needs of the times – Photo: Samsung
Not stopping at satisfying Southern customers, the company is bringing a premium and explosive experience to the North with a special store – Samsung West Lake.
Impressive technology space in Hanoi
Going beyond the traditional concept of a store, Samsung West Lake is positioned as an experiential destination, where the company’s advanced technology subtly intersects with Hanoi’s unique culture, promising to bring customers countless unforgettable and inspiring moments.
Inspired by the typical lifestyle and culture of Hanoi, the space is like a miniature picture of the capital of a thousand years of civilization.
Samsung West Lake reserves space for customers – Photo: Samsung
Spread over an area of 367 square meters, Samsung West Lake is an interactive experience space where you can freely explore and experience the world of technology.
To achieve this goal, the large exhibition space connects the advanced technology ecosystem with everyday life through the “Samsung Street Bowl” experiential tour associated with Hanoi’s four typical seasons.
Right at the launch event, the first tour titled “Hanoi Changing Seasons” attracted a large number of technology lovers to participate.
“Eight streets” is a unique cultural concept that has repeatedly entered Hanoi poetry, referring to the spirit of wandering without expecting anything.
Coming to Samsung West Lake, users can maintain this adventurous spirit while freely exploring how technology blends perfectly into everyday life, with four experience zones including Moblie Zone, Screen Zone, Brand Zone.
Converging the latest multi-device ecosystem, Samsung West Lake has brought users of the capital many seamless experiences full of creativity and personalization.
In the near future, this place will continue to promote the power of advanced technology and empower users to master future technology through monthly events on various topics such as art, photography , fashion, food, music, travel, sports and games… along with experts and influencers in every field.
